article from the june 1970 cushman dealer newsletter:
| on february 13, 1970, j.w. creighton, factory manager at cushman, proudly drove the first trackster off the production line. mr. creighton finds the trackster, "a most amazing vehicle, good for utility and pleasure use." mr. creighton used a trackster on a hunting expedition a short time ago and found it especially enjoyable.
vaughn e. border, director of marketing, also praised the trackster's progress, "we started out thinking that we had a very unique vehicle for a variety of uses, and now it appears even more so! we have to continue contacting people with problems negotiating rugged terrain in distant areas of the country--while the contact work is difficult, once we establish our vehicles capabilities and distribution, we should enjoy valuable insulation against overnight competition." when d. tom jones, sales manager for all-terrain vehicles, was asked for his opinion of the initial |
progress of the trackster he said, "it's taking off like a big bird! the recreational market is even bigger than we expected, representing about half of the sales, with electric utilities, government, ranching and university applications following close behind. "mr. jones also says that dealers are being appointed all over the country and enthusiasm is running high. he is especially pleased with ivan vagt's training course on trackster maintenance. mr. vagt's is the cushman field service representative specializing on the trackster. he is visiting each dealer after the vehicles are delivered.
bob piller, sales order supervisor, is quite please with the new trackster orders and says, :we have added new semi-tractors to help expedite shipment of the vehicles." assistant sales order supervisor, al lertora, commented, "if the reorders so far are any indication of future sales, our future looks good!" |
cover of popular mechanics magazine |
unpublished version of page one |
published version of page one |
page 2 |
page 3 |
page 4 |
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9-1969 |
8-1970 |
8-1971 page 1 |
8-1971 page 2 |
2-1973 page 1 |
2-1973 page 2 |
5-1974 page 1 |
5-1974 page 2 |